Virtual Worlds, Real Lives
* Philip Rosedale, Founder, Linden Lab/Second Life (United States)
My Second Life
The key to second life; you make everything of the environment
Engine for creative projection
The space is one uniform space
More is different
44% usage female usage hours (in comparison to 25% users)
median age = 31
50% international
Retailng in Second Life; can earn a living from it
Music is often a starting point in a community
Example; a club in SL; you can do a live performance in a club for
200 people out of home. 200 people all over the world
Entertainment comes first
Normal brands using second life as trend detector (for instance
American Appearal)
It is also an ideal simulation tool for instance for disaster management
The learning curve seems steap, but is in the end a lot easier in use
than say the internet...
* Andrew McGregor, Director, Europe, Middle East & Africa, Text100
(United Kingdom)
Virtual PR
The future: many to many
The credibility gap is changing
Communication strategies:
listen to the dialogue first
build loyalty within social networks
start experimenting now
look for technology changes now (like SL)
The power of loyalty within social networks is essiantial for
building brands in the future
Second life is a live experiment
Learn from the peers before the competion does
16.000 people in Netherlands, 800.000 in the world
* Sampo Karjalainen, Chief Creative Officer, Sulake (Finland)
My Virtual Hotel
61 million characters, 5,8 unique visitors, average 15 years
* Yme Bosma, Business Manager Eccky, Media Republic (the Netherlands)
Virtual baby
30.000 babies are created (by how many people???)
Eccky should be part of atrificial life; you can take your Exccky in
Second Life
Make a social network with Eccky; do multibabies with as many
different partners as possible
Try to integrate youtube films etc.
Eccky is the start of a whole different world...
* Friedrich Kirschner, Editor, Machinimag (Austria)
Machinima
comparing gameplay
risk vs lego
simulated vs created
"breaking the rules of gaming"
creative play
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