Sep 28, 2006

Statements from Picnic06; keynote 6

Music, Entertainment and Community

* Simon Guild, President and Chief Executive, MTV Networks Europe
(United Kingdom)

less than 10% cares about technology
but they don't consider mobile phones etc as technology

start with what we are

M for music
TV for unique original content

Build a portfolio of channels (both analog and digital)

The forth brand element; how do we build an active relationship with
the audience

Product stretch to sattelite, to events, to interactive

mobile is an imediately medium

huh? internet 2.0 is integrating video (mtv overdrive)

getting your stuff on television is still a sexy idea
Channel launch; Flux; user gerated content with the intention to play
on a channel on tv

My conclusion; mtv is no frontrunner anymore, however probably a good

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