Music, Entertainment and Community
* Simon Guild, President and Chief Executive, MTV Networks Europe
(United Kingdom)
less than 10% cares about technology
but they don't consider mobile phones etc as technology
start with what we are
M for music
TV for unique original content
Build a portfolio of channels (both analog and digital)
The forth brand element; how do we build an active relationship with
the audience
Product stretch to sattelite, to events, to interactive
mtv.co.uk/load
mobile is an imediately medium
huh? internet 2.0 is integrating video (mtv overdrive)
getting your stuff on television is still a sexy idea
Channel launch; Flux; user gerated content with the intention to play
on a channel on tv
mtvflux.co.uk
My conclusion; mtv is no frontrunner anymore, however probably a good
marketeer...
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