Attention - The *Real* Aphrodisiac
• Linda Stone, Consultant, former Corporate Vice President, Microsoft
Corporation (United States)
continuously partional attention
so many things are great in small doses
the context is more complex
framework developed
it was the age of self employing; to enhance our abilities
if you focus on self expressing 24/7 it leads to narcissism
now the network is the centre of gravity
weapons of mass communication contribute to the use of drugs like prozac
overstimulation by connect connect connect
you need cycles to feel good; with no winter there is no spring.
always on has no cycles
30% of the send e-mail is not essential
we want meaningful relationships.
exausted by a culture of stimulations
resunate more deeply with each other
we want signals that resonate with our values
we want to make the best choices i a world full of choices
think Apple, think ipod
focussed on taking only the information we need
information workers to knowledge workers > to wisdom workers
products that offers quality of live in stead o easy of use
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